Branded content videos
Satisfy an informative need for your potential customers to get their attention.
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WHAT ARE BRANDED CONTENT VIDEOS?
Also known as native video advertising, branded content video is a type of video marketing that creates an emotional connection between the viewer and a brand. When a company publishes a branded video, the primary intention is to strengthen its brand further, and not necessarily to drive more sales.
Content of interest to the client
Branded content video is the art of understanding exactly what your clients need to know and delivering it to them in a pertinent and convincing way… It is not, therefore, promotional content, but useful and relevant for users.
This kind of video use to keep your brand in the background. Most branded videos will only show the company’s brand at the very end.
Need an example?
One clear example is the “The Lego Movie”, Technically this is a branded video, albeit a multi-million dollar branded video. An outdoor brand that sponsors enthusiasts or influencers to create and distribute video content supporting an active lifestyle, like Red Bull’s commercials, is another example of a branded video.
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